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Denise I. Essman
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Contact Information
President and CEO
Essman/Companies Inc.,
100 East Grand, Suite 300 & 340
Des Moines, IA 50309-1800
T. 515-282-7145
F. 515-282-4535

e-mail: d.essman@essmancompanies.com

Academic History
BS 1973, Marketing, Iowa State University
MBA 1980, Drake University

Professional Activities
Ms. Essman has nearly 30 years of marketing research, planning and communications experience which has contributed to tremendously successful national and international marketing, public relations and business development programs. She directs company operations, oversees client services and is a major contributor to marketing planning for client programs.

Leading Essman/Associates, Ms. Essman’s skills have been instrumental in defining and structuring successful client marketing programs that achieve desired results. One example: a client organization grew 14-fold in six years. And, in one year alone, she was responsible for generating millions of dollars in advertising equivalencies for media placements.

Essman/Research was recently recognized for the sixth consecutive year as one of the “top-rated” focus facilities worldwide by moderators and researchers who participated in a survey conducted by the Impulse Research Corporation for the 2007 edition of the Impulse Survey of Focus Facilities. The ratings are based on recruiting, personnel, facilities, location, food, and overall value.

She has also worked for the Principal Financial Group and has served as Vice President of Marketing Communications at the Greater Des Moines Chamber of Commerce Federation. She was an instructor of marketing at both Iowa State and Drake Universities and has served as a consultant for the Small Business Development Centers (SBDC) in Ames and Des Moines, Iowa.

She has served as a national officer and board member of the American Marketing Association (AMA) and as president of the Iowa Chapter, AMA. She was selected to participate in both Leadership Iowa and the Greater Des Moines Leadership Institute and is listed in Who’s Who of American Women and Who’s Who in the Midwest. She was also chosen as an “Up and Comer” business leader of Iowa in 1987 by The Des Moines Register.

Community Activities
Ms. Essman currently serves on the Board of The Greater Des Moines Partnership, the Small Business Advisory Council (Iowa Department of Economic Development), the Iowa State University Board of Governors, and the Dean’s Advisory Council for the Iowa State University College of Business. Ms. Essman serves as a board member for the United Way of Central Iowa. She is also a member of the Association of Business and Industry, Iowa Society of Association Executives and Public Relations Society of America (PRSA). 

Ms. Essman has been involved in and served as president, chair, or board member of numerous additional civic, professional associations and organizations.


About Essman/Associates.
Essman/Companies, includes Essman/Associates, an integrated marketing communications company, and Essman/Research, a qualitative and quantitative marketing research company. Essman/Companies is approaching $12 million in capitalized billings. Essman/Companies has won numerous international, national, regional and local awards for successful marketing campaigns and research programs. The Community Champion Award received by Essman/Companies was sponsored by the Greater Des Moines Partnership, Business Publications and McGladrey.

Web Site
http://www.essmanresearch.com

 Denise I. Essman
Denise I. Essman
More Information
Brochure

About the College of Business

Contact Information
College of Business Alumni Relat College of Business
2200 Gerdin Business Building
College of Business
Iowa State University
Ames, IA 50011
T. 515-294-3656
F. 515-294-6060
business@iastate.edu
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