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Contact Information
Division President, National Consumer & Institutional Lending
Wells Fargo Home Mortgage

Academic History
BS Industrial Administration, Iowa State University - 1978

Professional Activities
Ms. Heiden’s responsibilities as division president include joint leadership of the overall business and strategic direction of the Mortgage division. In connection with this overall responsibility, the following areas of the Mortgage division report directly to Ms. Heiden: National Consumer Lending; Institutional Lending – Correspondent and Wholesale; Loan Servicing and Post Closing, Consumer Marketing, Customer Retention, and Cross Selling.

Prior to being named division president in June 2004, Ms. Heiden served as executive vice president, National Consumer Lending, for six years.  She led all retail efforts, including Branch Retail, Corporate Institutional Sales, Centralized Telesales, and Operations focusing on strategies related to market management, program management, customer retention, attracting Wells/Norwest banking customers, and increased support for our sales force.

Ms. Heiden's career with Wells Fargo began in 1981 when she joined Wells Fargo Bank Iowa. She held various accounting positions before being promoted to senior vice president and chief financial officer of Wells Fargo Bank Iowa in 1988.

In 1992, Ms. Heiden joined Wells Fargo Home Mortgage as vice president and chief financial officer. Two years later she was named senior vice president, Loan Servicing. In 1996, she was promoted to executive vice president, Loan Administration. She was responsible for the company’s more than $200 billion managed servicing portfolio and post closing operations until she was named executive vice president, Retail Direct Client Services, in 1997. She was named head of National Consumer Lending in 1998. Before joining Norwest Bank Iowa/Wells Fargo, she spent three years with the accounting firm of Ernst & Young.

Iowa State Activities
Dean's Advisory Council

ISU Foundation Order of the Knoll
ISU Foundation Governor, member of the board of directors, and serves on the finance committee.

Community Activities
Ms. Heiden has served as a committee member and is past president of the Wells Fargo Housing Foundation (WFHF). The WFHF works with non-profit housing organizations to help provide permanent solutions to affordable housing needs for low-income families in Wells Fargo communities nationwide. She has served on various professional and community boards, panels, and committees including the Financial Executives Institute, Science Center of Iowa, and Better Business Bureau. She is currently on the United Way of Central Iowa Board of Directors and Executive Committee.

Awards
Iowa State University College of Business Citation of Achievement Award, 1996

Web Site
http://www.wellsfargo.com/mortgage

Cara Heiden, Striking a Balance, LORE Magazine

About the College of Business