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Contact
Information
Siegfried Professor in Marketing and Director of
the Division of Marketing
Price College of Business, The University of
Oklahoma
307 W Brooks, Room 1-H
Norman, OK 73019-0450
T. 405-325-5899
e-mail:
pdaugher@ou.edu
Web:
http://faculty-staff.ou.edu/D/Patricia.J.Daugherty-1/
Academic History
PhD 1988,
Marketing and minors in Logistics;
Advertising/Promotion, Michigan State University
MBA 1981,
Western Michigan University
BAA
1980, Marketing,
Western Michigan University
Professional
Activities
Patricia J. Daugherty is the Siegfried Professor in
Marketing and is serving as the Director of the
Division of Marketing at the University of Oklahoma.
Prior to entering academe, Dr. Daugherty worked as a
buyer for A&P's National Produce Division. She
has consulted with a number of firms including
Baxter Healthcare, Digital Equipment Corporation,
The Gillette Company, Nabsico Foods, Owens-Corning
Fiberglas, Ralston Purina Company, and United Parcel
Service.
Dr. Daugherty's primary research interests include
logistical trends, customer service/satisfaction,
and strategic alliances. She has published in
a number of academic journals including
International Journal of Logistics Management,
International Journal of Physical Distribution
and Logistics Management, Journal of Business
Logistics, Journal of Marketing Research,
Journal of Promotion Management, and The
Logistics and Transportation Review and has
co-authored two books, Leading Edge Logistics:
Competitive Positioning for the 1990s and
Logistical Excellence: It's Not Business as
Ususal.
Dr. Daugherty is a member of the Academy of
Marketing Science, American Marketing Association,
Council of Logistics Management, and the Southern
Marketing Association.
Miller Lecture Series
Spring 2003 -
“I Know That I Ordered It, But I Changed My Mind:
The Challenge of Reverse Logistics”.
Web Site
http://price.ou.edu/marketing/daugherty.asp |
Patricia J. Daugherty |
