1. The Marketing Department, in 1993, started offering MKT 343 Personal Selling, in response to feedback from students and recruiters that students need more education related to selling.
    
2. The Marketing Department, in 1995, found that graduating students did not perceive that they were learning strategic marketing concepts. As a result, the department decided to reclassify MKT 443, Strategic Marketing Management, from an elective to a required course. Over the last several years, instructors have incorporated more case analysis, simulation, and company projects (marketing plans) to help students apply strategic marketing concepts and thus enhance learning.
    
3. The LOMIS Department used assessment data from recruiters to evaluate and change the curricula of the transportation logistics major and the production operations major—new courses were developed and integrated to create new majors, logistics and supply chain management and operations and supply chain management.
    
4. The Management Department used assessment data from students and recruiters with respect to human resource management and decided to drop that as an area of emphasis for management majors, given that companies were looking for students with graduate degrees in the human resource area.

Future Outlook for Business Curriculum
The immediate issue is to fully implement direct measures of learning outcomes and to routinize the feedback process of outcomes assessment. It is anticipated that these efforts will enhance curriculum review and development; while the already occurs, a more systematic process of assessment will enable a more strategic approach to curriculum development. In particular, these efforts will help move the college toward major changes in the undergraduate curriculum, e.g., integrated core classes.