College of Business Header
Iowa State University Iowa State University College of Business Iowa State University College of Business
  Programs Menu    Accounting    Ag MBA    Business Economics   Engineering/MBA    Finance    Human Computer Interaction    Honors    Management    Marketing    Master of Accounting    MBA    MS Information Systems    MS Information Assurance    MIS    Operations & Supply Chain   Logistics & Supply Chain   Accreditation    Ph.D.
  Students Menu    Student Main    Doctoral Students    Graduate Students      - Prospective      - Admitted      - Current    Undergraduate Students      - Prospective      - Current    Gerdin Citizenship Program    Graduate Career Services    Career Services    AccessPlus    WebMail    WebCT   Computer Labs    Diversity    Organizations
  Faculty/Staff Menu    Faculty/Staff Main    Directory    AccessPlus    Web Mail    WebCT
  Alumni Menu    Alumni Main    ISU Alumni Association    Accounting Alumni    Career Services    Cyclone Club    Development    Alumni Networking    Online Giving    Publications    Reunion    Volunteer
  Employers Menu    Employers Main    Career Services    Employer Services    Graduate Student Employers    Internships and Co-ops    Online Giving    Sponsorships    Volunteer
  Outreach Menu    Outreach Main    Accounting Advisory Board    Accounting Conference    Deans Advisory Council    Executive in Residence    Miller Lecture Series    Management Marketing Board    MIS Board    Pappajohn Center    SBDC    Voorhees Conference
  Events Menu    College Calendar
Business Graduate Programs

This study tour will be a two-week study abroad experience for Masters’ students in the College of Business. The course will provide students with the opportunity to engage with companies in Europe to understand marketing and supply chain issues in other countries. Students will also develop a better understanding of competitive issues in Europe and an appreciation of cultural differences between countries. To be eligible for this study tour, students must have graduate status in the College of Business or be an alumus of a graduate program in the College. The study tour leaders will be Dr. Rhonda Lummus and Dr. Kay Palan. For more information about the tour, please contact either Dr.Lummus or Dr.Palan.  

Course name/number: BusAd 591 Section KP,  A Study of Marketing and Supply Chain Environments, 3 cr

Registration deadline: February 1, 2006

Contacts: Dr. Rhonda Lummus, rlummus@iastate.edu 
Dr. Kay Palan, kpalan@iastate.edu

Study Abroad Course Information
A Study of Marketing and Supply Chain Environments in Europe (This course counts toward either a marketing or supply chain emphasis)

Credits: 3

Course Outcomes and Requirements:

  • Understand competitive issues in Europe
  • Appreciate cultural differences between countries
  • Understand supply chain and marketing issues in other countries
  • Observe manufacturing processes in multiple businesses
  • Identify differences in marketing approaches in multiple locations

During the trip students will be expected to:

  • Discuss with industry leaders some of the opportunities and problems facing global managers today
  • Identify the similarities and differences in performing certain business functions.
  • Learn to adapt to, and become more culturally sensitive about, other cultures and people doing business within those cultures.
  • Broaden their knowledge about other cultures through the interchange of ideas with people from various countries, such as economic, political, cultural, geographic and historical. This will hopefully lead to a heightened cultural sensitivity.

Other Course Requirements:

Attend a two hour orientation meeting, two weeks prior to the trip start date.

Readings – The students will be provided a packet of current readings to be read prior to the trip.

Written Biography – During orientation, each student will hand in a brief biography that will be shared with classmates and other participants.

Corporate Briefing and Debriefing Papers – Each student will prepare a written briefing paper on a company we will visit in Europe, and present a debriefing on that visit. The students will select one of the companies we will visit in Europe and prepare a written briefing paper on the company.  Included in the briefing will be information on products or services provided, markets served, marketing activities, supply chain design, supply chain activities, and strategic direction. Upon returning, each student will present a debriefing on the visit to that company. The debriefing should include a brief summary of the tour or presentation, new information about the company, information gained on supply chain and marketing initiatives and other International or cultural observations.  Each paper will be 5-7 pages in length. An electronic copy of the corporate briefings will be due at orientation and shared with other students through WebCt. Debriefings will be due two weeks after returning from the trip and will be posted to WebCt for student access.

Tentative Itinerary

 

Date

 

Time

 

 

Description

Saturday

April 22nd

 

10:38 AM

Arrive Des Moines airport for flight to Amsterdam

Leave Des Moines)

Sunday

April 23rd

 6 :55 AM

Arrive Amsterdam

Transport to Free day

Overnight  in Amsterdam

Monday

April 24th

Morning

Afternoon

Tour Aalsmeer Flower Market

Tour Mitsubishi Caterpillar factory

Overnight in Amsterdam

Tuesday

April 25th

Morning

Afternoon

Train to Antwerp

Port tour

Train to Brussels

Overnight in Brussels

Wednesday

April 26th

Morning

Afternoon

Tour Caterpillar Distribution Center (Grimbergen)

Overnight in Brussels

Thursday

April 27th

Morning

Afternoon

Free time in Brussels

Train to Heidelberg

Overnight in Heidelberg

Friday

April 28th

Morning

Afternoon

Tour SAP

Overnight in Heidelberg

Saturday

April 29th

Morning

Afternoon

Free

Overnight Heidelberg

Sunday

April 30th

Morning

Afternoon

Free – Possible Boat tour

Overnight Heidelberg

Monday

May 1st

Morning

Afternoon

To Be Scheduled (German Holiday)

Train to Munich

Overnight Munich

Tuesday

May 2st

Morning

Afternoon

Tour Lear Corp

Tour Infinium or Tyco

Overnight Munich

Wednesday

May 3rd

Morning

Afternoon

Tour Avon

Free

Overnight Munich

Thursday

May 4th

Morning

Afternoon

Tour Dacau or BMW

Free

Overnight Munich

Friday

May 5th

 

3:20 PM

9:02

Arrive Munich airport for flight to Des Moines

Leave Munich (Flight XXX)

Arrive Des Moines

Cost:
Travel expenses (including round trip air fare, shared room housing for 12 nights, all breakfasts ground transportation) - $2924.00

ISU tuitions and fees (including tuition and required $95 study abroad fee) - $1334.00

Personal out-of-pocket expenses (including two meals a day, International student ID card ($25, required), passport ($85, if needed), miscellaneous incidentals and sightseeing) estimate - $630

Spotlightt

USNews2006

Contact Informationn
College of Business Alumni Relat

Dr. Charles B. Handy Graduate Programs Office
College of Business
1360 Gerdin Business Building
Iowa State University
Ames, IA 50011-1350
Toll Free: 1-877-478-4622
515-294-8118
e-Mail: busgrad@iastate.edu

Graduate Career Services
1360 Gerdin Business Building
College of Business
Iowa State University
Ames, IA  50011-1350
T.  515-294-5133
F.  515-294-2446
e-mail:  gradjobs@iastate.edu

www.bus.iastate.edu/GradCareers/


About | Contact Us | News | Cale