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Course Links
Marketing 447
Fundamentals of Consumer
Behavior
( 3-0) Cr. 3. F.S. Prereq: 340. Study of how consumers
select, purchase, use, and dispose of goods and services.
Includes analyses of how markets and others influence
these processes. Application of concepts and methods of
the behavioral sciences to marketing management decision
making.
Marketing 443
Strategic Marketing Management
(3-0) Cr. 3. F.S. Prereq: 444, 447. Analysis of major
elements of strategic marketing management. May include
case studies or business simulations involving decision
making using marketing tools from previous courses. (For
marketing majors only.)
Marketing 504
Marketing Opportunities
Analysis and Marketing Mix Decisions
Cr. 2. Prereq: Graduate Classification. Overview of
issues related to and the practice of marketing
management in business. Specific content areas include
the role of marketing in business, customer analysis,
competitive analysis, market segmentation and target
market positioning, market forecasting and demand, market
strategy, product/brand management, price management,
distribution management, and marketing communications
management.
Marketing 547
Consumer
Behavior
Cr.
3, Prereq: MKT 504 or permission of the
instructor. Overall purpose of the course is to
address the fundamental question of why
consumers behave as they do and to consider the
practical and theoretical implications of this
knowledge to business.
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Marketing 491X
Marketing Experiential Learning
Cr.
3, Prereq: Permission of instructor. Marketing
related projects will be completed by student
teams composed of marketing and ag business
students. Students will learn project
management, communication, and interdisciplinary
team skills, as well as have the opportunity to
apply specific marketing and ag business
concepts in a practical setting.
Application Form
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Global Marketing Strategy
Graduate course taught in Asolo, Italy, as part
of the Consortium Institute of Management and
Business Analysis (CIMBA) MBA program.
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