Marketing 544
Course Syllabus

Week 5 Lecture Outline (Measurement)

TBM Parent Data 544.sav

P&G Data for Depends

Data Prep and Tabulation

Tabulation and Crosstab Data

Mean Difference Testing

Regression Analysis

Experimental Research

ANOVA Data

Exam 2 - Questions

Exam 2 - Amendment - IMPORTANT

Excel Data for Exam 2

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MKT 340
Curriculum Vita