Marketing 547

Course Syllabus

Readings List

Course Pack Information

Case & Readings Team Assignments

Grade Spreadsheet (updated 11/30)

EXAM II

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MKT 444
MKT 547

Curriculum Vita
Journal of Advertising Web Site
Cultural Influences on CB

Sub-Cultural Influences on CB

Diffusion Theory, WOMC & CB

Public Policy & CB

Family Influences