MBA students with a specialization in Marketing acquire skills in
analyzing and using existing data to make effective marketing decisions.
Marketing coursework provides you an understanding
of various marketing concepts, models, and tools
to examine how
consumers behave and markets function.
A specialization in Marketing
will qualify students for a variety of positions. Career paths include advertising,
consumer product management, marketing management, marketing research, and sales
management.
Mkt 590 cannot be used toward the marketing
specialization.
Specialization Requirements:
MBA Core Courses - 24 credit hours
Comprised of an
integrated series of concentrated courses plus course work in economics and statistics.
