Spring 2007 Readings

MIS 434

Author Title Journal Issue Pages
The Value of IT
Carr IT Doesn't Matter HBR May 2003 3-10
Business Models (Wikipedia discussion)
Magretta Why Business Models Matter HBR May 2002 87-92
Lam & Harrison-Walker Toward an Objective-based Typology of e-business Models Business Horizons Nov. 2003 17-26
Marketing Strategies
Krishnamurthy Introducing E-MARKPLAN: A Methodology to plan e-marketing Business Horizons 2006 51-60
Wells & Gobeli The 3R Framework Business Horizons March/April 2003 5-14
B2B Strategies
Mahadevan Making Sense of Emerging Market Structures in B2B E-Commerce CMR Fall 2003 86-100
Auctions
Hur, Hartley, & Mabert Implementing Reverse e-auctions Business Horizons 2006 21-29
van Heck The Cutting Edge in Auctions HBR March-April 2000 2-3
Virtual Worlds
Ondrejka Aviators, Moguls, Fashionistas and Barons: Economics and Ownership in Second Life (click one of the links at the bottom for the pdf) Linden Research Online 2006 1-10
Security
Austin & Darby The Myth of Secure Computing HBR June 2003 2-7
Dutta & McCrohan Management's Role in Information Security in a Cyber Economy CMR 2002 67-87
Sourcing IT
Hagel & Brown Your Next IT Strategy HBR 2001 105-113