Class Readings

All of these articles should be available from the ISU Library on the reserve list.

Topic In-Class Reading Date Title Author Journal
Data Modeling 1-Feb Evolution of data modeling for databases Shamkant B. Navathe Communications of the ACM
  Ref.Only A relational model of data for large shared data banks E. F. Codd  Communications of the ACM
       
Normalization Ref.Only Database design: composing fully normalized tables from a rigorous dependency diagram Henry C. Smith    Communications of the ACM
       
SQL 22-Feb WEBVIEW: an SQL extension for joining corporate data to data derived from the web Charles A. Wood & Terence T. Ow Communications of the ACM
       
GIS 22-Mar Designing mobile commerce applications Peter Tarasewich Communications of the ACM
  Ref.Only Data models in geographic information systems Shashi Shekhar et al.
  22-Mar Localization: The Revolution in Consumer Markets Darrell K. Rigby, Vijay Vishwanath Harvard Business Review
       
Data Warehouses Ref.Only Modeling strategies and alternatives for data warehousing projects Nenad Jukic    Communications of the ACM
  29-Mar A comparison of data warehousing methodologies Arun Sen & Atish P. Sinha  Communications of the ACM
       
Data Mining Ref.Only Data mining: on the trail to marketing gold Shawn Thelen, Sandra Mottner, Barry Berman Business Horizons
  5-Apr Diamonds in the data mine Gary W. Loveman Harvard Business Review
       
Knowledge Management Cancelled Knowledge Management in the Wild Michael Weeks Business Horizons
  Ref.Only Technology is not enough: improving performance by building organizational memory   Rob Cross and Lloyd Baird Sloan Management Review

For those cases with dates next to them, please prepare a synopsis of the case for the night of class. The outline for this synopsis is available here