M-Commerce Book

Troy Strader and I recently published an edited book on the topic of M-commerce (mobile-commerce), which refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. The purpose of our book is to provide a single source of up-to-date information about mobile commerce including the hardware and software technologies that enable m-commerce, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. Topics include the following:

I. M-Commerce Technology and Infrastructure 

• NTT DoCoMo's i-Mode: Developing Win-Win Relationships for Mobile Commerce, David J. Macdonald (NTT DoCoMo)
• Wireless Devices for Mobile Commerce: User Interface Design and Usability, Peter Tarasewich (University of Massachusetts, Boston)
• Locating the Money, Kirk Mitchell & Mark Whitmore (Webraska Mobile Technologies)
• Towards A Classification Framework For Mobile Location Based Services George, M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos (Athens University of Economics and Business)
• Wireless Personal and Local Area Networks, Thomas G. Zimmerman (IBM Almaden Research Center)
• The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks, Ioanna Constantiou & George C. Polyzos (Athens University of Economics and Business)

II. M-Commerce Theory and Research

• The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis, Andreas Rulke, Anand Iyer, & Greg Chiasson (PRTM)
• The Wireless Application Protocol: Strategic Implications for Wireless Internet Services, Stuart J Barnes (Victoria University of Wellington)
• Mobile Business Services: A Strategic Perspective, Jukka Alanen (McKinsey & Company) & Erkko Autio (Helsinki University of Technology)
• Mobile Portals: The Development of M-Commerce Gateways, Irvine Clarke & Theresa B. Flaherty (James Madison University)
• Factors influencing the Adoption of Mobile Gaming Services, Mirella Kleijnen, Ko de Ruyter (University of Maastricht), & Martin Wetzels (Eindhoven University of Technology)
• Mobile data technologies and small business adoption and diffusion: An empirical study on barriers and facilitators, Jeanette Van Akkeren & Debra Harker (University Sunshine Coast)
• We Know Where You Are: The Ethics of LBS Advertising Patricia J. O’Connor (Queens College – City University of New York) & Susan H. Godar (William Paterson University)

III. M-Commerce Applications and Cases

• M-Commerce and Coca Cola, Mark S. Lee (Coca Cola)
• Location-Based Services: Criteria for Adoption and Solution Deployment, Joe Astroth (Autodesk Location Services)
• M-Commerce in the Automotive Industry: Making a Case for Strategic Partnerships, Rick Solak, Mark Schrauben, (EDS), & Mohan Tanniru (Oakland University)
• The Role of Mobile Advertising in Building a Brand, Minna Pura (Eera Finland)
• Wireless in the Classroom and Beyond, Jay Dominick (Wake Forest University)

For more information, visit the book's website.